Many brands in the high end of the cycling market aim for low weight, which usually results in fragile products. This angle might be suitable for professional cyclists or those who have plenty of money to spend replacing equipment each seasion. TUFF has an alternative focus on durability and stiffness increasing their appeal to the entire market.
https://docs.google.com/document/d/1znWWVf2kQ0WTMRDTQ-nMT1hBm5R-b_w-svBQuPinZuY/edit
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